How to Use Instagram Shopping Black Friday Deals to Score the Best Discounts Without Leaving the App
Instagram Shopping Black Friday Deals are transforming the way holiday shoppers discover discounts—and this guide shows how to make the most of them right inside the Instagram app.
Instagram Shopping Black Friday Deals turn your feed into a personalized, always-updating shopping mall packed with exclusive drops, limited-time offers, and influencer-curated sales. With in-app product tagging, integrated checkout, and brand-owned Shops, Instagram makes it easier than ever to browse, compare, and buy Black Friday items without switching apps or opening new tabs.
The Download: Quick Steps to Shop on Instagram
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Tap a tagged product at the bottom of a Reel to shop directly.
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From Stories, tap the photo → View Shop or View Collection.
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Most purchases open in the brand’s site using Instagram’s built-in browser.
Instagram is now a full-fledged social commerce hub—your feed, Reels, and Stories all double as interactive storefronts, especially during high-traffic retail events like Black Friday.
Black Friday on Instagram: What to Expect in 2025
Instagram Shops continue to evolve, and Black Friday 2025 is shaping up to be the biggest yet. Major brands like Nike, Sephora, Ray-Ban, Samsung, and top accessory makers are expected to roll out Instagram-exclusive promotions.
What Shoppers Can Expect
• Early Access Sales
Brands often drop flash sales in Stories before they appear on their websites.
• Influencer Collabs
Creators frequently get first access to limited-edition products and exclusive Reels announcements.
• App-Only Discounts
Some brands share “followers only” promo codes available exclusively through Instagram.
With social commerce growing rapidly—and 1 in 3 shoppers now buying directly from social media apps—Instagram is becoming one of the easiest places to browse Black Friday deals for tech, fashion, gifts, and home essentials.
How to Shop With Brands Directly in Your Instagram Feed
Instagram has made it incredibly easy for businesses to build full storefronts inside the platform. While scrolling your feed, you’ll see posts from brands you follow, plus sponsored posts personalized to your interests or purchase history.
When you tap a product tag, Instagram opens the brand’s website in its internal browser—meaning you never have to switch apps or lose your place in the feed.
How to Buy From a Tagged Instagram Post
When you spot a post with a shopping bag icon, you can instantly view and shop items featured in the photo.
Step-by-step:
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Tap the product tag in the post.
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Review product details and scroll for more items from that shop.
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Tap View Products.
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Select the item you want → tap View on Website.
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Choose size, color, or style → Add to Cart.
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Complete checkout from the brand’s website in the Instagram browser.
This method is perfect for browsing outfits, tech accessories, beauty products, and home goods directly from your feed.
How to Buy From a “Shop Now” Post
Some posts include a Shop Now button.
To complete your purchase:
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Tap Shop Now.
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Select the item → Add to Cart or Add to Bag.
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If the shop supports Meta Pay, you may see a Buy Now button.
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Otherwise, complete checkout on the retailer’s site through Instagram.
You may be asked to log into an existing account or check out as a guest.
How to Use the Instagram “Shop” Button on Profiles
If you love a brand and want to browse its products quickly:
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Go to its Instagram profile.
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Tap Shop or View Shop.
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Use filters to find the category you need (beauty, apparel, tech, collectibles, etc.).
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Tap Add to Cart or Buy Now.
You can also save items using the Bookmark icon to create a private “Saved Products” list—perfect for tracking prices before Black Friday.
Smart Shopping Tips for Instagram Users
To stay safe and find the best deals:
✔ Verify the Store
Look for the blue checkmark or Meta Verified badge.
✔ Check Shipping & Returns
Each Instagram Shop has different policies.
✔ Use Trusted Payment Methods
Stick to PayPal, Apple Pay, Meta Pay, or credit cards with fraud protection.
✔ Avoid Making Purchases via DMs
Always use official product pages or the “Shop” tab for secure checkout.
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